Your business or leadership success will depend greatly on how well you can communicate and how well you understand what to communicate.
Communication never happens in a void, there has to be a connection and it is in the best interest of all concerned to make such connection passionate and meaningful because logic alone is insufficient and a weak vehicle of communication.
Consequently, significant change, growth and development have all become offsprings of corporate effort inspired by a vision and sustained by effective communication and meaningful connection. This is where the discuss about organizational values and culture takes its’ roots from. However the basics remain, how well do you communicate and what are you communicating?